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display small ads placed by advertisers on your web sites. When
your page is displayed, Google’s software evaluates the content
of your web page and serves ads which are relevant to your page’s
content. These ads are paid for by advertisers who participate in
the Google Adwords program. The advertiser specifies the amount
of money they are willing to pay per click. If the visitor to your
site clicks the advertiser’s ad on YOUR web
page, YOU get paid a portion of the advertisers
advertising fee.
The
advertiser uses Adwords to place his ad. You use Adsense to display
that ad on your web site. The advertiser pays Google via Adwords
an amount per click, Google shares that revenue with you for publishing
the ad on your site.
The
amount of money you will receive per click will depend on what the
advertiser is willing to pay or bid. The higher the advertiser bid
per click the higher the ranking of his ad (gets displayed first). |